Information reaching us has it that FC Barcelona has partnered with a Chiliz which is a blockchain-based platform. With this agreement in place, fans will be able to take part in the everyday activities of the club through a token known as the fan token.
This was made public through a tweet from the official twitter handle of the club. Below is the extract of the tweet:
. Using the digital currency $CHZ, you’ll soon be able to buy Barça Fan Tokens, which give you the right to vote in club polls & earn rewards.”
Statement by Josep Pont, FC Barcelona Board Member and Head of Commercial Area
“We are proud to welcome Socios.com to the Barça family as a new global partner. This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the Club closer to our fans around the world. This agreement also forms part of FC Barcelona’s goal to become associated with leading brands that can help us consolidate our new commercial and digital strategy, with the development of new streams for the generation of resources helping to make us a benchmark both on and off the field.”
Statement by Alexandre Dreyfus, CEO & Founder of Socios.com & Chiliz
“We are very excited to welcome FC Barcelona to Socios.com, and even more excited to start engaging with their massive fan base around the world. With over 300 million fans worldwide, Barça’s fandom spans countries as well as cultures. The Club is without a doubt the most renowned and the most supported football club in the world and we can’t wait to see their fans start to influence Club decisions. Adding FC Barcelona fans to the Socios.com global community takes us one step closer to our goal of mainstream adoption of blockchain. Every time a fan downloads the app, we are furthering education, and every time a fan buys a Fan Tokens, we are strengthening the use cases of this innovative technology.”
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